Guinness: "Smashed Cars"
The brief: remind people not to drink and drive during the festive season.
The idea: smashed up 1:18 scale models placed in pubs around Singapore.
Copy: "Don't drink and drive. It could ruin the whole evening."
Copy: "Don't drink and drive. It could ruin the whole evening."
Copy: "Don't drink and drive. It could ruin the whole evening."