Samsonite: "Rolling Suitcase"
The brief: communicate Samsonite’s legendary toughness in new ways.
The idea: A scaled-down Samsonite suitcase was turned into moving demo.
The mini suitcase sat on rollers, inside a Perspex box, on top of the taxi. Each time the taxi moved, the suitcase ricocheted back and forth, bumping against both ends of the container. The suitcase remained in perfect condition, unlike its container.