Singapore Environment Council:
"Stickers"

The brief: The Singapore Environment Council asked us to make office-workers more aware of the role they can play in reducing environmental problems.

The ideas: We mailed every major company in Singapore sheets of paired red and green stickers. These linked cause and effect directly and visually. And they did it at the “moment of truth”, where people could act responsibly or thoughtlessly. For example, global warming was connected with the inefficient use of lights, air-conditioners and other appliances. And deforestation was linked to irresponsible use of copiers, fax machines and printers.