Navy: "Trawler"

The brief: recruit technically-minded graduating students to become Naval Systems Specialists (NSS)

The idea: excite their interest by giving them a taste of one of the Navy’s key technological break-throughs: the stealth frigate.

Results: 2.2% response rate (considered high as recruits have to commit themselves to a 10-year contract)

A ready-to-assemble, 1:5000 scale model of the actual frigate comes in a “camouflaged” model box. 

A ready-to-assemble, 1:5000 scale model of the actual frigate comes in a “camouflaged” model box. 

Enclosed letter explains more, and spells out the career opportunities.

Enclosed letter explains more, and spells out the career opportunities.

Assembled model.

Assembled model.