JJ Loan

A mortgage can be a huge burden. Especially in Japan where house prices are exceptionally high. By showing that we understood the problem, this campaign helped us connect with our audience.

Viral/TV

The following TV spots were seeded online, to measure which executions were most popular. The results helped determine the media spend for individual ads, when the TV campaign aired later.

Viral Microsite

Detailed tracking of viral distribution via “Share” function

Brand Banners - Trampoline

1st Line: How high will he go?
2nd Line: Higher than you think

Brand Banners - Rocket

Brand Banners - Hijack

What does the wrong mortgage feel like? Click for the answer.

Brand Banners - Rate

1st Line: Interest Rate
2nd Line: Refinance now and lock into fixed rates

Brand Banners - Key Life Stages

Main line: Don't let your mortgage burden you for life
Small caption: Drag him off for the answer

Mobile Marketing

Electronic billboards with special barcodes (“QR” codes) drove viewers to the mobile site. For more details on the mobile campaign, click here.

Analytics 

We developed this “dashboard” to give the agency and client access to real-time data on all viral films. Data included number of times each film being passed on. This helped determine subsequent media spend before the spots aired.