Mobile: JJ Loan 

This mobile site provided mortgage-calculation tools, product information and downloadable video content. To drive traffic to the site, we ran direct response ads on large video walls across Tokyo.

Each ad featured a QR code which took users to the mobile site (all Japanese phones have in-built QR code readers which has ensured early, widespread adoption).

Drive to Mobile Site

QR Code brings users to the JJLoan mobile site.

Mobile site 

Features mortgage calculation tools to demonstrate how much you can save, along with useful guides to mortgage planning. Plus downloadable viral content. Click on the phones to view.

TV Spots

The ads accompanying the QR codes featured "the banker on your bank"; star of an integrated campaign that also comprised TV, ambient and rich media banners. To view spots please click the thumbnails.

To see the integrated campaign, click here.